FMP Report

The topic of final major project (FMP) is from my travel experience. I have been to 11 countries and numerous of museums. Usually, museum is a good way to understand the local culture and is a part of travel for students. Due to the huge difference of cultural background among multinational regions, visitors always couldn’t fully understand many stunning artefacts and feel bored, visual fatigue in some extent. Therefor, i chose the target group among 15-25 year students who have a strong desire to sense of world.

Looking back at what i have done in the FMP, i  have covered a process of field trip, questionnaire, interview, inspiration, ideation, mockup, final outcome for general museums. At primary research, i went to Sanxingdui museum in China and Science museum, V&A, transport museum in London to research different existed historical, cultural, social sciences museums as well as books and articles about modern museum and got the tendency (Li Cong, 2014) which is a change that “material centred” turn into ”human-centred”. Namely, it is from only display items to concern the visitor’s psychological feelings and demands and also dynamic experience, high-tech apply in museum, entertainment value. Further more, i received 84 feedback from online questionnaire. As expected, the result shows that 60% students think can not fully understand relics and 40% students think these are boring in some extent. Moreover, i interviewed 5 students who are from different nationalities, majors and age groups (Figure-1). I got the inspiration from their talk such as personal touch, museum flow in period, guidance for no purpose.  (Week36—Primary research, 2015,06.) 

report1-02

(Figure-1)

Based on the above, i prefer to connect art and people, art and ideas, and people with people to engage visitors in new way and creativity at the heart of their museum experience. I kept on secondart research about psychology and personal touch area such as graphic guide the psychology, Plutchik’s Model of Emotions (2011,June) that describes the relations among colour and emotion concepts (Figure-2). And then i came up with the final idea that find the relationship between painting and personal mood. It also can be a personal guidance that is a critical way to broke the traditional way that focus on their subconscious interests instead of keeping visitor in order of   artefacts.

Plutchik-Model-600

 (Figure-2)     

IMG_1071

                (Figure-3)    

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                  (Figure-4)   

                                                               

The outcome was named the living museum which has two parts. The one is visitors flow and hot relics real-time show on screen (Figure-3), another one is online interactive website in experience zone. (Figure-4) During the process, i used the Adobe Edge Animate to make the dynamic storyboard in index.html. However, in order to achieve the interactive sessions in action.html, i try my best to learn the CSS/HTML and Javascript also open data code to realise the corn system that the search correspondent painting by key words and colour related your mood. Finally, the location of painting will be shown in real-time map and give the information. It is helpful for visitors to better understand the tone of painting.(week40-real-time-visitors-activity, 2015,07. )

Overall, i learned too much from FMP,  whatever the communication design or service design, we need enhance the ‘human-center’ experience. If there is a more time, i will more research the human psychology between art and people,people and people. It will comes out more interesting ideas. Mostly,  it also give me a tips that except design skills, we need to work hard on developing ourself in all-around way.

References:

Li Cong, 2014.The new trend of interactive display design in museum,

WordPress,2015,06.Week36—Primary research, https://evelynzheng5133.wordpress.com/2015/06/05/week36-primary-research-questionairesinterview/)

WordPress, 2015,07. Week40-real-time-visitors-activity/, https://evelynzheng5133.wordpress.com/2015/07/03/week40-real-time-visitors-activity/

WordPress, 2011,June. Plutchiks model of emotions, http://www.6seconds.org/2011/06/24/plutchiks-model-of-emotions/

Total: 583 words

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Week 45— preview website and flow chart (post16)

This week, i finished  the flow chart of system and test all of my websites to ensure no bugs

Preview:

backgroud wall-final

IMG_1071

real-time visitor flow map

www.wsamacd.net/2015/evelyn/map/map.html

I will use the Leap motion to interactive with my system and draw action card

手势图-01

side view

there are three gestures to interactive it:

touch/click/scroll

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interactive website index

http://www.wsamacd.net/2015/evelyn/thelivingmuseum/index.html

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Week 44—core idea of final outcome (post15)

This week, based on summary the modern painting style and Plutchik’s Model of Emotions, i prefer to connect art and people, art and ideas, and people with people to engage visitors in new ways and creativity at the heart of their museum experience.

I design the chart flow of my project:

backgroud -07

chart flow’ structure

The outcome consist of two parts,  the real-time visitors flow on screen and online interactive system.

Also, i finished the scroll animation in index.html. It is like a storyboard

  • when you go to museum
  • Where should i start? (on purpose or look around)
  • No idea?
  • experience zone
  • give you tips and search result and show the location

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I plan to make painting as a example to connect to visitors’ personal touch according to tone of painting. It also can be a personal guidance according to their mood that is a critical way to broke the traditional way that keep visitor in order of artefacts instead of deconstructive way that focus on their subconscious interests and search your personal result.

I design the user manual as follow:

,backgroud wall-03 backgroud wall-05

Also, focus on “search” feature, choose the key word, selected css style.

Before: 

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After:

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Week43—Plutchik’s Model of Emotions and apply in my system (post14)

Based on my idea, i am including some further information in this post on Plutchik’s Model of Emotions.

Wheellarge8_4 Plutchik-Model-600

As explained in “At the Heart of Leadership,” Plutchik’s three-dimensional circumplex model describes the relations among emotion concepts, in a similar way to the colours on a colour wheel. The cone’s vertical dimension represents intensity – emotions intensify as they move from the outside to the centre of the wheel.  As an example, a feeling of boredom can intensify to loathing if left unchecked.  This is an important rule about emotions to be aware of in relationships in the workplace, with family and with friends.

The eight sectors are designed to indicate that there are eight primary emotion dimensions.They are sadness, surprise, fear, anger etc.  Each circle sector has an opposite emotion. The opposite of sadness is joy, the opposite of trust, disgust etc.  The emotions with no colour represent an emotion that is a mix of the 2 primary emotions.  For example, anticipation and joy combine to be optimism and joy and trust, love etc.

I will use the Plutchik model and how i could use it with my clients.

Especially, how to communicate between  personal emotion and  paintings which have different tone.

Ideation:

The final idea is that choose the painting as a example to connect to visitors’ personal touch according to tone of painting. It also can be a personal guidance according to their mood that is a critical way to broke the traditional way that keep visitor in order of artefacts instead of deconstructive way that focus on their subconscious interests and search your personal result.

color jpg-02

References:

http://www.6seconds.org/2011/06/24/plutchiks-model-of-emotions/

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Week42—Summary Modern Painting Styles and tone of paintings (post13)

1. Abstract Art

Abstract art refers to a style of painting that does not use figurative reality as a reference. Instead, the artist alludes to his or her subject and reduces it to a simplified form. Colors and shapes are used to portray emotions and the landscape of one’s inner world. Listed below are the various kinds of abstract art styles that have emerged.

Abstract Art Type

Defining Characteristics

Famous Artists

Abstract Expressionism

Abstract expressionism paintings are emotionally intense and spontaneously created by the artist. It is often synonymous with action or gesture paintings that have an anarchic and rebellious feel. There is tension and high drama in their composition.
  • Jackson Pollock
  • Mark Tobey

Color Field

Color field paintings are characterized by large, solid colors on a flat plane. The colors are the subjects themselves, and they are normally painted on large canvas material. Compared to abstract expressionism, color field painters aim to present their paintings as one cohesive image.
  • Mark Rothko
  • Robert Motherwell
  • Barnett Newman
  • Hans Hoffman

Lyrical Abstraction

Lyrical abstraction refers to abstract paintings that are softer and more romantic in nature. Instead of drama and tension, this style has a relaxed randomness and spontaneity. It is called “lyrical,” because of the imagery that allows the person to interpret or “read” it.
  • Paul Jenkins
  • Sam Francis
  • Joan Mitchell
  • Pierre Soulages

Cubism

Cubism is characterized by geometric figures. Cubist painters analyze the subject and break it up into a geometric abstract form. These are normally viewpoints of the subject from various angles. Cubist paintings range from partially abstract to fully abstract.
  • Pablo Picasso
  • Georges Braque
  • Jean Metzinger
  • Robert Delauney
  • Fernand Leger

Abstract expressionism, color field, cubism, and lyrical abstraction are just some of the abstract art paintings available out there. Choosing among these styles depends on one’s personal preference as well as the type of environment the painting will occupy, whether a bedroom, living area, or office space.

2. Surrealism

Surrealism is a modern painting style that juxtaposes various images together to give a startling effect. The images in these paintings are often illogical and have a dream-like quality about them. Surrealist paintings emphasize the subconscious. Among the popular Surrealist painters are Salvador Dali, Max Ernst, Valentine Hugo, Joan Miro, and Toyen.

3. Conceptual Art

Conceptual art is a modern art style where the artist believes that concept is more important than artwork itself. Many conceptual artists believed that while they conceived the work, it is completed by the viewer. In fact, many types of conceptual art are only a set of instructions. It is rare to find this type of art to just be a painting, as it often incorporates elements of sculpture and installation. Marcel DuChamp, Yoko Ono,Yves Klein, and Robert Rauschenberg are some of the famous conceptual artists.

4. Pop Art

Pop Art paintings occurred as a reaction to abstract expressionism, which mid-1950s British artists believed was art that was far-removed from daily life. Pop Art revolved around mundane subjects like comic books, advertising, celebrities, and other objects found in the everyday. It was a return to realism and representation in art. Prominent artists in this field include Jasper Johns, Andy Warhol, Tom Wesselmann, and Wayne Thiebaud, among others.

5. Photorealism

From the name itself, a photorealist painting is one that looks as realistic as a photograph. This is done by taking a picture of the subject and then painting it. Photorealism is an art movement influenced by pop art, and it ran counter as a reaction to abstract expressionism. Unlike abstract art or conceptual art, photorealist painting has to be done by an artist who possesses advanced technical ability to capture the realism of the photograph onto canvas. Famous photorealist painters include the following: Glennray Tutor, Robert Bechtle, Tom Blackwell, Don Eddy, and Cindy Wright, among others.

6. Hyperrealism

Hyperrealism is an advancement of the photorealism art movement. Artists use high-resolution cameras to take photographs and paint them on canvas. Compared to photorealism, however, hyperrealist paintings have exaggerated shadows and inanimate objects display lifelikeness, even though they do not normally possess these qualities. Hyperrealism focuses on a false “super” reality. The following are some of the popular hyperrealist painters: Robert Bechtle, Richard Estes, Bert Monroy, Duane Hanson, and Charles Bell, among others.

7. Minimalism

Minimalism is an art movement that is, as expected, characterized by simplicity.Minimalist paintings strip down the subject to its very essence. Instead of energy-filled self-expression as is the hallmark of abstract expressionism, minimalist art, on the other hand, paints only what the artist believes is necessary. Some of the more famous minimalist painters are Barnett Newman, Kazimir Malevich, Piet Mondrian, and Frank Stellas.

8. Futurism

Futurism is a painting style that concerns itself with subjects like the technology, speed, violence, and the future of the world. It concerns itself with the depiction of man’s triumph over nature. This movement rejects the establishment and praises originality. To recreate this level of emotional dynamism on canvas, futurist paintings adopted the cubist style of painting where they deconstruct subjects into geometric figures to show movement. David Burlyuk, Aristarkh Lentulov, Fortunato Depero, and Gerardo Dottori are just some of the well-known Futurist painters.

9. Impressionism

Impressionism is one of the earliest modern painting styles that originated in Paris, France. It is characterized by thin brushstrokes and an emphasis on the depiction of light. Impressionist artists often painted outdoors to capture sunlight and color of their subjects. In the 1870s, Impressionist paintings were considered radical because they did not paint according to the rules. Famous impressionist painters include Claude Monet,Pierre – Auguste Renoir, Camille Pissarro, and Armand Guillaumin, among others.

10. Fauvism

Fauvism is an art movement that occurred sometime after impressionism. While impressionism retains a somewhat realistic representation of the subjects, Fauvist paintings focus on strong color. Artists employing this style have wild brush strokes and highly simplified subjects. Among the popular Fauvism painters are Andre Derain,Henry Matisse, Charles Camoin, and Maurice Marinot.

According to above, i get some key words that represent the tone of paintings.

such like:

The starry night:

11012410083854

Psychedelic

Gloomy & Melancholy

monalisa:

 Mona_Lisa,_by_Leonardo_da_Vinci,_from_C2RMF_retouched

Gentle & Smile

Softer & Romantic

sunflower

Still-Life--Vase-with-Fifteen-Sunflowers

Emotionally Intense

Nimbus & Passion

Realism

Whistler’s Mother

1024px-Whistlers_Mother,_James_Abbott_McNeill_Whistler_cropped

Tender & Mystery

Noble & Tranquility

Reference:

http://www.ebay.com/gds/10-Most-Popular-Modern-Painting-Styles-/10000000177628177/g.html

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Week 41— Refine the research question (post12)

I tutorial with language tutor and refine the research question:

How can communication design generate interest in museum among students(15-25 year) by creativing a more dynamic and interactive museum experience.

Title:

The Living Museum

Project name:

Creating a more interactive and dynamic museum experience for student.

IMG_5411

Based on this, i came up some ideas, i will show the i prefer one.

Guidence for painting that can be connect with your personal feeling and emotion.

Visitors can choose the key word and color which are from painting and search out the one.

You can use the mouse, the more touch, the more clear as follow.

IMG_5412

1 2 3

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Week40—Real-time visitors’ activity (post11)

I got inspiration form article:

“ Another unique feature of the space is the Beacon, an introductory, dynamic screen that display real-time results of visitors’ activities in the space, such as favorite objects, tours and activities”

For my FMP, i would like show the real-time visitors flow in screen which put on background wall.

Moreover, showing the hot relics on screen ? It is convenient for visitors to find the hot relic.

There is a example:http://im.qq.com/online/ It is from Tencent. It is  a good way to show the online people using the QQ software from Chinese map.

I also draw the map and set up some areas to show the start( general museum ):

background-01area

I use the some open source code and set up areas and named 1,2,3,…18 as follow and recode it .

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Later, I constantly adjust the location of start and make them symmetric.

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